Perez Hilton's celebrity blog documents all of Hollywood's juciest gossip. His blog tracks the daily lives of the infamous celebrity world and the photos catch some of those celebrities with their pants down- sometimes literally. Not only does Hilton inform us about what is going on, but he includes his own comments and even draws on the pictures, which makes the blog wildly entertaining.
Beneath each story and/or picture there is space for user comments and the most popular stories receive hundreds, if not thousands, of comments a day. Whenever there is any breaking celebrity news Hilton's website can get up to 11 million hits a day. Even when there is nothing extraordinary going on in Hollywood, at least four million people access his website daily.
Hilton has been able to transform his celebrity blog into his own personal franchise. He has been able to negotiatenhis own television show on VH1, What Perez Says, and even host the New Year's Eve Special for MTV. He even appears in celebrity tabloids and other entertainment magazines on a weekly basis.
Because Hilton is a Cuban-American from Miami, a lot of Latin celebrities are featured on his website. It's almost as if you are a "somebody" once Perez Hilton starts talking about you. I had never heard of the artist MIKA until I saw something about him on Hilton's website and now I love his music. Hilton has the ability to influence people in an unbelievable way and he really connects with his audience. People can send in pictures of themselves with signs and shirts saying "WE LOVE PEREZ" and he will post them on his website. I think that his ability to reach a large audience and connect with them on a personal level may be his shiny key to success.
Wednesday, January 16, 2008
Tuesday, January 15, 2008
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